Business Intelligence
Business Intelligence is an extremely broad term and at its highest level incudes almost any business activity that involves business knowledge and data. However if your company is to succeed in analytics, you need to capture the right data and get it prepared into the right format and stored into the right technology.
The Right Foundation Is Key
Whether your data belongs in Excel, Microsoft Access, a traditional database, or in Big Data platform such as Hadoop, Straight Line Marketing LLC can assist your company in choosing the right platform and start reporting important KPIs off it.
Know Your Audience
Once your data is place you now have the ability to build benchmarks. Benchmarking is an extremely important step in measuring the success and failure of your business activities. However if no one looks at them then your Business Intelligence initiative has failed. Make sure you deliver these metrics in the proper platform.
Food For Thought
Historically Business Intelligence tools have been expensive. The gains in computing power and decrease in costs over the last decade have opened the door for free open source tools such as R. In the future the limitation for companies will not be the tools, but the brain power behind them running the analytics.